Reserve your spot to engage with the Quantcast team and enjoy small bites, great wine, and even better conversation. Event ticket includes two complementary drink tickets (adults 21+).

Members, please use the email associated with your membership as a discount code.

About the Event

Brand to Demand: Connecting the Digital Dots.

As the demanding economy forces more emphasis on bottom-line results, marketers are challenged with connecting the brand lift dots to sales.

Join Franni Segal, Sr. Lead Measurement Strategist at Quantcast, and Kacey McArthur, Paid Media Director at REQ, as they showcase how real-time data is being used to drive measurable brand outcomes for clients through a real-world case study.

The Quantcast team will answer questions such as:

• What are the actionable learnings and optimizations of brand campaigns?

• How can we learn from negative campaign results to drive an even greater return on investment?

• How can we connect brand impact to performance goals?

About Quantcast:

Quantcast has built a DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. They use AI innovation and insights to solve your business challenges with measurable outcomes.

With confidence, you can start every campaign smarter and rely on us to seamlessly measure and effectively fine-tune – every step, everywhere, across the purchase journey. Quantcast's forward-thinking experts and technological innovation keep you ahead of global trends and at the top of your game.

Unleash your full potential, reach more relevant consumers, create more meaningful engagement, and unlock greater business outcomes with Quantcast.