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Driving Leads via Mobile Strategy

  • Friday, 28 February 2020 / 8:00 am - 12:00 pm
  • National University / 11355 N Torrey Pines Rd La Jolla, 92037
  • $129 / Members $99 USD
Driving Leads via Mobile Strategy

Driving leads is the basic way to get in front of new customers. How you implement is the key. Mobile phones are within reach 24/7 and that can drive more business faster to your inbox.

Collecting leads is more than just a one step process, and this is constantly changing, because of technology and new laws that protect customer privacy. We’ll discuss case examples of how companies drive their business through mobile lead generation and how they close more business.

If you would like your company to be featured in the workshop, please submit your info on this form and we will consider using your case example in our workshop, so you can get better at what you already do. The more detail in your application, the more likely you are to be selected.

 

Learning outcomes:

–  Increase awareness of mobile as a strategic platform for lead generation
–  Assess the value of using mobile tools to get more leads
–  Explore how mobile lead generation processes have been successful

 

Dr. Mary Beth McCabe

At the intersection of marketing, education, mobile and travel, Dr. Mary Beth McCabe is a lifelong learning advocate and professor at National University. She has been a member of The One Club for Creativity (formerly the San Diego Ad Club and SDX) since the 1980s, Lifetime Achievement Awardee, former board member and Interactive Day San Diego (IDSD) strategist. She founded Sun Marketing in 1993 after a decade at KUSI-TV. She has a doctorate from Alliant International University and MBA from DePaul University. She’s written two books: 1) Mobile Marketing Essentials (Stukent, Inc.) and 2) The World’s First Guide to Independent Travel (Sun Marketing).

  • Friday, 28 February 2020 / 8:00 am - 12:00 pm
  • National University / 11355 N Torrey Pines Rd La Jolla, 92037
  • $129 / Members $99 USD