Sarah Bassett is the Vice President of Social Media for the global communications firm J/PR, whose mission is to create compelling original stories to connect brands and audiences across industries and human interests. At J/PR, headquartered in San Diego, Sarah leads social content creation, influencer partnerships, and paid media strategies for a range of hospitality, lifestyle, and CPG clients. Bringing a decade of communications experience, Sarah began her creative career working with PR agencies in New York City after graduating with her BA in Studio Art and Art History from Colgate University. Now, she lives in San Diego with her husband and their dog, Goose. You can catch her hitting up her favorite North Park and South Park coffee shops or on the hunt for the best gluten-free pizza.